PHEINIXX

2013 | SECURED HIGH-PROFILE CLIENTS TO PARTICIPATE IN TORONTO FILM SCHOOL’S GROUNDBREAKING GRAPHIC THESIS PROJECT After the initial trial of students working with real-world clients, I took over the graphic design thesis project at Toronto Film School and have led it through nine successful commercial identity projects in four years. These thesis projects include a major undertaking of work that can include identity, layout, packaging, interactive, new media, motion graphics design as well as promotions, marketing strategy and social media content. Student work from this project has been commercially produced across the technology, agriculture, food, construction, fitness and retail industries.

2010 | CREATIVE DIRECTION FOR THE WORLD’S FIRST 3D SHORT FASHION FILM Working with Canadian fashion label NADA on her Fall/Winter 2010 collection, I directed the creative structure and visuals for the first fashion short film in 3D – premiered at Cineplex Odeon’s flagship theatre.

2008 | RECEIVED AN AWARD CREATED TO HONOUR MY ACHIEVEMENTS IN WEB-BASED COMMUNICATIONS I was voted the Regional Director for Fashion Group International for 2008 and 2009. During my time as the Regional Director, and previously as a board member, I focused my efforts on raising the profile of the group amongst members and industry alike. The increase in exposure of the Canadian chapter of FGI as well as our unique online presence garnered special acknowledgment by the New York headquarters in the form of a unique award presented to me during our annual conference in 2008.

2006 | LED THE RE-BRANDING OF AN INTERNATIONAL MARKETING AGENCY Once it was decided that the luxury marketing agency NAFA required an identity refresh, it fell to me to plan, manage, oversee, design and deliver the new brand messages and visuals across our offices in Russia, Greece, China, Korea and Italy. I also introduced the re-brand to our stakeholders across Canada in a series of keynote speeches.

1998 | PITCHED NEW MEDIA SOFTWARE TRAINING SOLUTION While the Marketing Coordinator at ProPharm Ltd. I pitched a solution to utilize (then) cutting-edge technology to solve the challenge of training a nation-wide group of technologically inexperienced clients on a new computer system. My solution of creating a multimedia CD-based training program resulted in a promotion and a new role leading the successful project.