2022 | INCREASED USER ENGAGEMENT BY 427% IN 1 YEAR In 2021 I performed a comprehensive audit on ReSuit’s existing social media presence. I built a strategy that retained the strong elements, re-aligned any faltering elements and brought in new ideas to raise audience engagement through more storytelling, inclusive visuals and user interactions. Between Oct 2022 and Sept 2021 audience engagement across Instagram alone has increased by 427%.
2020 | COMPLETED THE TEA SOMMELIER PROGRAM AT ACADEMY OF TEA Over two years, I successfully completed the 8 courses and rigorous final examination process in order to earn my TAC Tea Certified Sommelier™ designation. The journey included 9 exams, 1,006 pages of notes, 6 books, 10 evaluated presentations, and 268 teas tasted.
2013 | SECURED HIGH-PROFILE CLIENTS TO PARTICIPATE IN TORONTO FILM SCHOOL’S GROUNDBREAKING GRAPHIC THESIS PROJECT After the initial trial of students working with real-world clients, I took over the graphic design thesis project at Toronto Film School and have led it through over a dozen successful commercial identity projects. These thesis projects include a major undertaking of work that can include identity, layout, packaging, interactive, new media, motion graphics design as well as promotions, marketing strategy and social media content. Student work from this project has been commercially produced across the technology, agriculture, food, construction, fitness and retail industries.
2010 | CREATIVE DIRECTION FOR THE WORLD’S FIRST 3D SHORT FASHION FILM Working with Canadian fashion label NADA on her Fall/Winter 2010 collection, I directed the creative structure and visuals for the first fashion short film in 3D – premiered at Cineplex Odeon’s flagship theatre.
2008 | RECEIVED AN AWARD CREATED TO HONOUR MY ACHIEVEMENTS IN WEB-BASED COMMUNICATIONS I was voted the Regional Director for Fashion Group International for 2008 and 2009. During my time as the Regional Director, and previously as a board member, I focused my efforts on raising the profile of the group amongst members and industry alike. The increase in exposure of the Canadian chapter of FGI as well as our unique online presence garnered special acknowledgment by the New York headquarters in the form of a unique award presented to me during our annual conference in 2008.
2006 | LED THE RE-BRANDING OF AN INTERNATIONAL MARKETING AGENCY Once it was decided that the luxury marketing agency NAFA required an identity refresh, it fell to me to plan, manage, oversee, design and deliver the new brand messages and visuals across our offices in Russia, Greece, China, Korea and Italy. I also introduced the re-brand to our stakeholders across Canada in a series of keynote speeches.
1998 | PITCHED NEW MEDIA SOFTWARE TRAINING SOLUTION While the Marketing Coordinator at ProPharm Ltd. I pitched a solution to utilize (then) cutting-edge technology to solve the challenge of training a nation-wide group of technologically inexperienced clients on a new computer system. My solution of creating a multimedia CD-based training program resulted in a promotion and a new role leading the successful project.