Brand building through intention and creative problem solving: I specialize in composing the voice of a brand. This involves me in design, marketing, communications and brand development – which I have executed locally, nationally and internationally.
My love of storytelling influences my design, marketing, instructional and content creation efforts: storytelling is the most vital driver we have for delivering information, insight and messaging that will connect with an audience.
To find out the full story, with all the fancy name-dropping, you can check out my full CV.
Design differentiates one message from another, shapes audience perceptions, influences knowledge and defines our visual landscape.
It is too important to leave in the hands of just anyone.
Through formal education and 20+ years experience I have curated a distinctive set of skills which propel strong communication: copywriting, design, broadcasting, project management, and public speaking.
I am a strong believer in the Socratic teaching method, and this desire to share knowledge, insight and open up new paths for others influences my graphic design and communications practice.
I am an architect of educational and informational outcomes at different levels and creator of stimulating and meaningful instructional deliveries.
artist + visual thinker
I am a licensed TAC Tea Certified Sommelier™ Professional with a long history steeped in tea culture, appreciation and experience working with Canadian food brands.